Sustaining Sponsors: When The Game Stops, We Don't

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About this talk

OLA clubs like the Hamilton Bengals have spent years cultivating strong relationships with sponsors who are committed to supporting amateur athletes and youth sports programming. The impact of COVID-19 has changed the landscape for both clubs and the communities that they operate within, but there are a number of things that organizations can do to sustain relationships and plan for the future. In this panel, Chris and Jen share the three steps that the Bengals are taking to support their community throughout the 2021 season, and how that can benefit lacrosse in the long term.

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